India, Biggest democracy in the world has once again found their strongest leader in the form of Prime Minister Narendra Modi. Modi lead NDA government has once again got the entire support from all over india which madethem perform even better that their last loksabha performance of 2014.
In 2014, BJP won 282 out of 543 seats,this year they have increased its tally over 300.here are some of the reasons which helped BJP to continue to be in power.
Dynamic Leader Face
NDA is has a leader face as Modi ,but whereas with the opponent there was no such face. congress leader Rahul Gandhi was acceptable to couple of alliance partners in UPA. There was no unanimity among the opposition, there were various others like TMC leader Mamta banerjee , BSP supremo Mayawati ,SP Chief Akhilesh Yadaav who were ready to look forward for this opportunity .
Divide Opposition
Although the entire opposition had the same moto of stopping Narendra Modi ,but they failed to come on a dice together. Internal disputes among the party leaders, mistake in decison making , strategical error and selfishness made them see this day.
UP which is the most important state in India , where “Bua-Babua’ came together were expected to perform much better , but both these parties BSP and SP are known for grabbing votes on caste based. But the this voting shows that people have come out of those caste barriers and have voted for country. Because in entire canvacing process BJP never asked people to cast their vote on caste,but they only asked people for entire countries development .
TMC,leader has saved her State ,but their as well BJP’s performance has increaed tremendously. the only state where BJP could not makes it mark are kerala,punjab and karnataka.
National Security
National Issue has been really used By NDA gov. this issue only brought all indians together which help them alot to focus on entire india rather than going caste wise .
Balakot air strike was the strict step taken by Modi lead gov,which entirely slapped pakistan. although India has been always known for his patience actions. but Modi gov understood the peoples feeling and took a proper step to control these terrorist attacks. not only Balakot , in last 2 years indian arm forces have become very active and have given answere in tit for tat manner.
although in the end ,it was cheap that ,gov tried to take the entire share of army’s success .
Use of Media
NDA has used both print media ,an digital media to reach to the masses. the reports says that BJP has spend maximum money among all the parties on televison advertising and print media.
not only television media , BJP has used Digital Marketing to reach to the youths . As the most of the youths are smartphone users. through social media campaign and youtube display add they have tried to showcase the work they have done. where from opposition only congress was seen active on some of the digital platforms.
They have also reach to rural part of country through various schemes like ,’PradhanmantriAwas Yojana, Ujwala Yojana etc .which made them not only reach in rural part but as well in focusing rural women.
At Last;
Once again in India Dmocracy has won ,and has given the chance to NDA to work for next 5 years. When it comes to democracy government as well as oppostion both plays very important role,its not the end for opposition but its the begining for them as well.India really shows the world how with all differences you need to accept each other and move ahead towards growth.
Author-
Raman Tirpude
MBA,B.E (Student)
Nagpur.
raman's blog 